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We had to focus and learn on agency management as a part of that growth, so that we could keep staffing expenses under control while also increasing the number of caregivers, for instance. However, we had to learn about managing our expenses. We did that and doubled the agency in size over the past two years since we became owners. After more than 40 years in sales and marketing, we had a good initial impression of what we needed to do in order to grow and manage our way into success. What are the challenges you face as a franchise owner? When we met the owner, who was about to retire, we explored ComForCare more thoroughly and ended up going with the brand. I wanted to get off the road, and I was very motivated to purchase my own business and begin building up equity.īased on our interest around in-home services, we began to look at agencies. Seeing what a difference that kind of support makes was a real motivating factor for us.Īt the same time, I had been on the road for 15 years with my job, which was supporting copier dealerships and then working in software. We could go and see her any day we wanted, take her to breakfast, listen to her ‘Rosie the Riveter’ stories and so much more.Īnd as her health declined, she was able to have in-home care and eventually hospice care. The first thing she did was get to the hospital and have some surgeries to correct many of her conditions, and then she spent the last four years of her life in a good setting with family close by. After he died, we brought her up to North Carolina and helped her get into an independent living community. They didn’t really have access to health care and transportation, and she also had several medical conditions as well. Back in the early 2000s, when Donna’s grandfather passed away, he and her grandmother were in an isolated area of central Florida.
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What led you to consider ComForCare as a franchise opportunity that was aligned with your goals?Ī couple of things motivated us to look into in-home care, and subsequently ComForCare. Donna has been a radio-station promotions director, and also has been volunteering for a therapeutic riding center for several years, something that has really been a passion for her.
ENGAGEX OWNERS SOFTWARE
What were you doing before you decided to purchase a ComForCare franchise?ĭavid Abrams: For about a dozen years before we bought this business (from a retiring owner, who founded it in 2009), I marketed electronic health records software to behavioral health agencies around the country. Meet the Abrams and learn how they are working to make ComForCare not only a great business, but also a true community asset. That means everything from shared lunches to team-building and collaboration around any problems that come up. They aren’t just bosses but are team players with their caregivers. The inaugural recipients, Donna and Dave Abrams, operate ComForCare Winston-Salem. Among the tributes handed out last year was the “Present and Engaged” award, a new tribute for an owner or ownership team that exemplifies the attitude that “every day that you care about the success of the organization by being a team player, having a can-do attitude and going the extra mile to fulfill and exceed expectations,” according to ComForCare. ComForCare honors its in-home care franchise owners in many ways throughout the year, including a meaningful awards presentation during its annual conference.